December sales up 11% year-on-year

Recent data from S4labour shows an 11.1% increase in overall sales in December 2023, compared to the same month in 2022.

Sales were up 14.2% in London, while areas outside London saw 10.5% year-on-year growth, according to the software company.

Dry-led sites were the driving force behind the overall increase, with sales up 13.9% compared to an uplift of 7.3% in wet-led sites.

Richard Hartley, chief growth officer at S4labour, commented: “In part, this increase is due to the train strikes that took place at the end of 2022, which impacted December sales and left a lower base point. Nonetheless, this consistent growth across the country reflects our industry’s dedication to customer satisfaction, even in challenging market conditions. Christmas has brought a much-welcomed boost to sales, which is a positive start to offsetting costs as operators continue to battle inflation, as well as the upcoming wage increases in April.”