More than a quarter (27%) of consumers opt for a coffee over dessert when dining out. The research from United Coffee UK & Ireland found that the growing trend is most often seen in younger consumers aged 18 to 24.
Other findings included that poor coffee served in pubs will result in 33% of consumers not returning with consumers aged over 45 least likely to give a second chance.
Quality outweighed price as a deciding factor for ordering with 68% of respondents rating it important or very important.
Pubs fell down on quality with just 10% of respondents impressed with the coffee served opposed to 22% in fast food outlets and 64% in fine dining anf independent establishments.
Elaine Higginson, managing director at United Coffee UK & Ireland, said: “By investing in this in-depth research, we’re able to share its invaluable findings about the nation’s coffee drinking behaviour with our customers, to help them reap the benefits and profitability of serving up high quality high quality, great tasting coffee in their establishment.”
Lattes are still the favourite coffee when ordering out (32%) followed by cappuccinos (25%) and Americanos (18%). Filter coffees are most often ordered in pubs and the top three occasions are breakfast, mid-morning and lunch.
