The popularity of home delivery is on the up, with more than half (55%) of consumers ordering food to be delivered at least one a month – up from 40% seen a year ago, but a third rarely or never order it, according to MCA’s annual Restaurant Market Report 2018.
Almost one in seven adults order home delivery once a week, which has remained stable compared with data last year (June 2017 vs. May 2018), however there are significantly more people ordering every fortnight – 18% up from 11%, and monthly – 23% up from 15%.
While the proportion of people that rarely or never order food to be delivered has decreased from 24% to 16%.
The majority of consumers order home delivery as a treat (59%), followed by 34% who are too tired to cook, while the most common factor for consumers when deciding who to order food from is food quality on arrival, with almost a quarter of consumers citing this as an influence, followed by good value for money (20%).
In terms of cuisine, Chinese was by far the most popular choice with 58% of consumers naming it as their favourite takeaway, with 48% choosing pizza, 39% Indian and 14% British. South east Asian (4%), Mexican (4%), Japanese/sushi (3%), Spanish (2%) all polled much further down the table.
The headline findings of the report, which is now available to buy, showed that the total restaurant market is expected to be worth £19.4bn, from 31,584 outlets, in 2018.
The full report examines the breadth of the restaurant industry, market developments, major issues, levers for growth and the future outlook.
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