The popularity of home delivery is on the up, with more than half (55%) of consumers ordering food to be delivered at least one a month – up from 40% seen a year ago, but a third rarely or never order it, according to MCA’s annual Restaurant Market Report 2018.

Almost one in seven adults order home delivery once a week, which has remained stable compared with data last year (June 2017 vs. May 2018), however there are significantly more people ordering every fortnight – 18% up from 11%, and monthly – 23% up from 15%.

While the proportion of people that rarely or never order food to be delivered has decreased from 24% to 16%.

The majority of consumers order home delivery as a treat (59%), followed by 34% who are too tired to cook, while the most common factor for consumers when deciding who to order food from is food quality on arrival, with almost a quarter of consumers citing this as an influence, followed by good value for money (20%).

In terms of cuisine, Chinese was by far the most popular choice with 58% of consumers naming it as their favourite takeaway, with 48% choosing pizza, 39% Indian and 14% British. South east Asian (4%), Mexican (4%), Japanese/sushi (3%), Spanish (2%) all polled much further down the table.

The headline findings of the report, which is now available to buy, showed that the total restaurant market is expected to be worth £19.4bn, from 31,584 outlets, in 2018.

The full report examines the breadth of the restaurant industry, market developments, major issues, levers for growth and the future outlook.

To find out more, or to order a copy, please email insight.enquiries@mca-insight.com

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