The UK’s branded restaurant sector is set to continue to win market share from independents, according to Allegra’s Project Restaurant 2013 report.
It found that since 2007 branded outlet share has grown by 2.4 points to 14% by 2013, and by 7.3 points to 35% in share of total turnover value.
Allegra Strategies estimates that the branded restaurant market will continue to take share from independents in the next five years to hold 16.4% of outlets and an impressive 43% of value by 2018.
It said that branded/managed pub restaurants are significantly out-performing the wider pub market, driving the increasing branded market share.
The report said: “Independent/Tenanted pubs face more closures, pressure from off-trade and declining consumer engagement with wet-led formats. Branded pubs have increased outlet share by 3.1 percent points to reach 16% by 2013. Value share has increased by 8.8 percent points to 48% since 2007, driven by the significant increase in food sales.
“We estimate that branded/managed pubs will grow overall market share of the total branded restaurant market to 50% by 2020 – as stronger food focus, greater expertise and the supportive ageing demographic trends, all play in their favour.”
