All-day dining has been identified as a key growth area for the eating out sector – though many consumers are still unfamiliar with the phrase, near research reveals.

A new White Paper from Bidfood and CGA Strategy has revealed that one in three UK consumers having eaten out at breakfast, mid-morning or mid-afternoon in the past six months, and 35% eating out at breakfast more frequently than they did two years ago.

However, despite this, the research revealed there is confusion over the definition of all-day dining, with just 50% of diners saying they are familiar with the phrase.

The White Paper, which explores the rise of casual and all-day dining also found three in five customers who visit the new wave of fast casual brands are millennials; four in five operators class their business as ‘all day dining’ or ‘casual dining’; and 42% of business leaders expect to open more than 10 sites in 2017

Lucy Pedrick, insights manager at Bidfood says: “The consumer mega trends of convenience, quality and availability have given rise to two of the most talked about, yet not fully understood, terms in the industry; casual and all-day dining. Both exemplify how the market is not standing still, and how understanding of consumer habit is vital in succeeding in the market.

“Our White Paper tackles these concepts head on, to provide operators with a comprehensive insight into the evolution of all-day dining, a better understanding of consumer behaviours, and advice on how to make all-dining work. Be it location based research, menu optimisation, or turning low tempo into high spend, the White Paper is intended to shed light on two of the biggest trends driving our industry today.”