Inside Track special by Alastair Campbell Alastair Campbell, former communications chief under Tony Blair, last night presented a programme on BBC’s Panorama examining Britain’s relationship with alcohol, and also discussing his own alcohol addiction. In this abridged version of an article on his website,, Campbell explains why he believes the Blair Government was wrong to introduce the Licensing Act as it did. He also links the rise in alcohol-related problems to the decline of drinking in pubs. Recent figures show that nearly 9,000 people die each year in the UK from alcohol-related diseases. Perhaps more alarmingly, liver disease in general is the only major cause of death in Britain that is on the rise, year after year – claiming 100 lives every week – whereas mortality for all the smoking diseases is falling dramatically. That Britain has a problem with drink is highlighted not just by the figures, but by the fact that the government is busy devising a new strategy to address alcohol-related ill-health. David Cameron has signalled his appetite for reform, including the possibility of minimum pricing as already being taken forward in Scotland, and tougher rules on promotion and marketing. So how did we get here? Well, as with so much of our recent history, the answer lies in Europe. With closer ties came cheaper travel and a newly developed taste for all things European, wine included. Then came the booze cruises to France and the birth of a seemingly unquenchable British thirst. Since 1970, our consumption of wine has gone up five-fold, according to the Beer and Pub Association. We now consume 1.6 billion bottles a year (not counting the ones we drink when we go abroad). It has gone from a middle-class luxury to an everyday part of middle-class life. Though ultimately individuals have to take responsibility for their own relationships with alcohol, governments have to set the framework, which is why the planned new strategy is so important. I defend virtually everything done by the Government I worked for under Tony Blair. I confess however, as he and [then culture secretary] Tessa Jowell will confirm, that I was never a big fan of the laws to introduce 24-hour licensing, surely one of the factors in the troubled relationship between Brits and booze. I had left Downing Street by the time the law came in, but it had been mooted for some time before and I never really bought the argument that Britain would suddenly become a continental-style drinking nation. I think we have always had this tendency, where there is drink, to drink it to excess. Did it make things worse? Was it a mistake? On the one hand it is quite nice to have a sense of London and other cities being more European in their approach to drink. But I think it is entirely possible to see a link between increased availability of alcohol and our increased consumption. Britain is, after all, the nation of the gin epidemic – back in the 18th Century. While in 1914, the government had to bring in the Defence of the Realm Act because our own drinking was deemed a threat to our ability to defend ourselves in war. Health campaigners cite those as the first major British drinking crises. They believe we are now facing the third. The big shift in recent times has been the rise of drinking at home, which is why the binge-drinking stereotype is neither accurate nor helpful. The issue is largely about price. Pubs charge a lot for a pint. Supermarkets don’t. It is a sad paradox that the decline in pubs has come alongside what seems to be a rise in drinking and alcohol-related problems. In 1970, 90% of all pints were poured in a pub. Today, it is only 50% – the other half are bought much more cheaply in supermarkets and off-licences. The Government has to do its bit. But in making a film about Britain’s relationship with drink, and in meeting some of the hidden alcoholics, I met people who had each come to their own arrangement with alcohol. For most, the answer is complete abstinence, or complete loss of control. I too said no for 13 years, but then I started having the odd drink again. This time, I feel as though I am more in control. To be frank, it would be hard not to be. And while Government has a role to play in setting rules and regulations on responsible drinking, on a certain level I think that our connection to alcohol is a deal that each of us has to make with ourselves. I hope this film helps some of Britain’s drinkers to do that.