Yo! is rolling out its To Go range to 300 Sainsbury’s stores nationwide.

Sushi and a range of Japanese food including crispy salmon, teriyaki chicken rolls, and salmon poke, will be available to from fridges at the front of the stores, as the brand continues its multi-channel diversification strategy.

Other elements of this includes Yo!’s first ever Yo! To Go kiosk in Manchester Piccadilly Station, the Flava range being introduced to Tesco, as well as the opening of new restaurant concept, Yo! Kitchen, in White City and Dundrum.

CEO Richard Hodson said: “Developing our Yo! To Go range has been an integral part of our multi-brand, multi-offer approach. Working closely with Sainsbury’s has been essential to progressing this, utilising the combined knowledge of both companies. We’re really excited about the partnership and being able to offer customers YO!’s products in another major supermarket.”