Crown Carveries is a chain of carvery-themed pubs owned by Mitchells & Butlers.  The family-friendly pub restaurant chain serves value carvery meals, snacks and cooked breakfasts.  In 2016, Mitchells & Butlers began converting selected sites into its Stonehouse Pizza & Carvery brand. 

Crown Carveries buffet

Overview    

Cuisine: Pub Food
Category: Pub Restaurant
Service style: Table Service
Parent company: Mitchells & Butlers Plc
Head office: 27 Fleet Street
  Birmingham
  B3 1JP
Head office telephone: +44(0)121 498 4000
Company background: In 2006 Mitchells & Butlers bought many Whitbread stand-alone Brewers Fayres and converted a proportion into Crown Carveries.  In 2016, Mitchells & Butlers began converting selected sites into its Stonehouse Pizza & Carvery brand. 
Ownership: Company Owned
First UK store opening: 2001
Website: www.crowncarveries.co.uk
      

Key people 

  CEO, Mitchells & Butlers, Phil Urban 

Outlets    

  Dec-14 Dec-15 Dec-16 Dec-17 Dec-18E
Outlets UK 115 106 59 18 0
London (within the M25) 2 3 2 0 0
Regional 113 103 57 18 0
International outlets 0 0 0 0 0
Average restaurant size: 100 covers 
      

Financials    

UK Sales
  2014 2015 2016 2017 2018E
UK Sales (excl. VAT)* £131.0m £121.2m £90.1m  £44.1m N/A
Est. average weekly sales (excl. VAT): £0 (per outlet)
Notes: *MCA annualised estimates
Reported financial information to financial year
Financial year end: September
Last accounts: Download
Notes: Mitchells & Butlers does not report financial performance at individual brand level.  
      

Brand positioning and marketing     

Average diner speand: £11
Loyalty programme: No
App: No
App features: N/A
Delivery: No, but takeaway available
Social media:  Facebook and Twitter
Recent promotions: 10% off for armed forces;  Add a drink to a kid’s carvery for £1.10; Kids eat for £1; Eat as much as you like breakfast for £4.29
Other initiatives: Crown gift card
Sustainability and corporate responsibility initiatives: Mitchells & Butlers support numerous local communities and charities and reduced gas emissions by 8.9% during 2015/16. Sourcing policy has been developed to ensure the procurement of all meat, fish and dairy used has been carried out in the accordance with the company’s ethical standards. 
Key partnerships: N/A
      

Strategic SWOT analysis    

Strengths  Competitive price points and high perceptions of value for money
  Successful marketing also attracts older customers and families
  Parent company has vast experience in the sector
  Solid presence throughout the UK
  Family friendly, with specialist Sunday menu, children’s menu and play areas
  Breakfast buffet concept has widened customer range
   
Weaknesses  Core Sunday roast proposition has less appeal during the week
  Outlet interiors are dated, encouraging perceptions of tiring brand
  Roast dinner relatively easy to prepare at home
  Menu focus is narrow with limited alternative dishes
   
Opportunities Strengthen non-carvery offer
  Increase seasonal offers to improve food quality perceptions
  Increase real ale offer, regional specials and locally-sourced food to enhance sense of ‘Britishness’
  Develop promotional partnerships with other Mitchells & Butlers brands
   
Threats Stronger pub competition, with wet operators extending food offerings
  Bars in out-of-town locations providing bistro-style menus, with added appeal to aspirational segments
  Increasing price pressures within low-mid market segment erode margins
  Widening gap in alcohol prices between on and off-trade impacts volumes

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