A worrying number of pubs and restaurants are not embracing technology and the Internet to promote their businesses, research from online reservations and marketing consultancy Livebookings has found. More than a third (39%) of the 100 restaurants surveyed don’t have a website and 25% don’t promote their site anywhere on the Internet, reports Restaurant magazine. This, says Livebookings, means they are invisible to the 53% of consumers who research restaurants online before reserving a table. Restaurateurs who don’t use the Internet to promote their restaurant are potentially damaging their long-term prospects by missing out on both customers and revenue, it says. Major chains such as Giraffe, YO! Sushi and Pizza Express have seen a positive impact on bookings since embracing technology, and there are worries that independents are not adapting quickly enough to fundamental shifts in customer behaviour. Those that do promote their restaurant are not necessarily doing so in the correct places. Most of the 2,000 customers surveyed said they usually know what they want to eat but won’t know where, so 66% will frequently use generic search terms such as “Italian in Leicester”.