Livebookings, the global restaurant bookings service, has made a further investment into its consumer reservations website, Bookatable.com, with the launch a new TV ad campaign to educate diners on the benefits of booking restaurants online. The advertisement, which will appear on national TV, aims to raisie brand awareness amongst consumers and drive more traffic to those restaurants listed on the Bookatable site. Colin Tenwick, chief executive of Livebookings, said, “The launch of the new ad campaign highlights our continued focus and investment into our consumer website, Bookatable.com, which delivers more than 40,000 restaurant covers every week. "The ad gives the Bookatable brand and the restaurants we work with more exposure, and by highlighting the benefits of online reservations to consumers, will hopefully drive more diners through the door and help restaurants to maximise their occupancy.”