The makers of Grand Marnier are aiming at a market of young urban black Americans with its first new variant of the drink since 1977. Navan is a mix of French cognac and natural black vanilla from Madagascar, which comes in a sleek and minimalist-style bottle. It is being backed by a $10m (£5.2m) marketing budget and priced in the super-luxury bracket at $40 a bottle. Navan is likely to arrive in Britain and the rest of Europe late next year. Britain boasts 11% of the world's liqueur consumption, but Grand Marnier sales have remained around the modest 25,000-cases mark. The Independent on Sunday 19/12/04 (Business) page 4

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