Coca-Cola, PepsiCo and Cadbury Schweppes are to stop selling soft drinks in US middle schools, after coming under pressure from anti-obesity campaigners. Under the new policy, the companies will only sell low calorie drinks during the school day, although all drinks will be permitted out of hours. At elementary schools only water and 100% fruit juices will be sold. Gil Cassagne, president and chief executive of Cadbury Schweppes Americas Beverages, said: "This policy marks a real change in the way beverage companies will partner with schools. "We are taking an important step forward in working with parents, community leaders, and school officials as we collectively focus on healthier lifestyles for children."