User-friendly sachets of tomato sauce called SqueezeMe! are being introduced into Britain by Heinz. Designed for use in restaurants, pubs and takeaways, they have a plastic tag that snaps off neatly to allow an accurate flow of sauce. They hold three time as much as the traditional versions and Heinz suggest a 15p price tag. But it will be up to individual outlets to decide whether to charge. The sachets have already been used in other parts of Europe. Heinz innovation manager Andy Jordan said feedback had been excellent. The Mail on Sunday 01/05/05 page 35

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