Red Bull Company, owner of the energy drink brand in the UK and Ireland, has appointed the boss of its sister business in Iberia to the role of managing director. Andy Shaw, most recently general manager of Red Bull’s business in Spain and Portugal, will take the role in March. He replaces Nigel Trood, who stepped down at the start of this year. Shaw’s other roles at Red Bull include sales director in the UK. He joined Red Bull Company in 2004. Shaw said: “I am delighted to be returning to the UK with Red Bull and am looking forward to helping move the business forward. The UK market is not without its challenges but Red Bull is in great shape, having had a successful 2011 and a really impressive start to 2012.” In its most recent set of published accounts, Red Bull Company reported that pre-tax profits nearly halved in 2010 due to an increase in marketing costs and a sales dip in Ireland. Pre-tax profits were £12.1m (2009: £22.3m) against overall turnover down 6% to £231.9m. Turnover in Britain was £206.8m (2009: £204.2m) and in Northern Ireland and the Republic combined it was £25.1m (2009: 29.1m).

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