Molson Coors, the Carling brewer, has announced a 7p per pint increase in wholesale prices of its brands from 2 January 2012. The increase, which is duty inclusive, follows a 3.5p rise on 24 January 2011. David Heede, finance director at Molson Coors UK & Ireland, said: “The increase is due to rising prices that affect all brewers, especially a sharp increase in energy, raw materials and distribution costs. “Last year, we put through a lower price increase in spite of the rising costs we knew were coming. We have worked hard to absorb these costs to minimise the increase required as we understand the difficult trading conditions facing our customers. Unfortunately, there comes a point when we have to pass some of these on. “We will continue to take the long term view to grow the beer category and do our best to manage these costs while offering our customers well-supported beer brands.” Price increases from the ‘big four’ national brewers - Molson Coors, Heineken UK, Carlsberg UK and AB-InBev - in January and February 2011 varied from around 3.5p to 7p per pint.