C&C plans to expand Magners cider across England. The company will launch a big promotion in the new year. Maurice Pratt, chief executive, is refusing to front the advertising campaign for his products. He was the face of Quinnsworth in TV adverts for 12 years and was recognised on the streets when he was head of the Irish supermarket chain. He said while he enjoyed it, fame could be "a right pain in the backside". Financial Mail on Sunday 5/12/04 page 6