Japanese company Tomomasu plans to export Kids’ Beer, a drink created by a restaurant manager, Yuichi Asaba, to Britain and other European countries. The soft drink is designed to look like beer, has a frothy head when poured and is sold in glass bottles. The Portman Group criticised Tomomasu’s marketing campaign as “very dangerous” and Alcohol Concern said it glamorised the appeal of alcohol for young people. The British Soft Drinks Association said there was no reason why it should not be sold in Britain as long as the company used “greater sensitivity” with its marketing. The Sunday Telegraph 21/08/05 page 13

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