InBev has kicked off a marketing drive for Brazilian beer brand Brahma. The new strategy incorporates both print and online presences created digital agency Wheel, which feature original art by Brazilian artist Speto. The campaign will be featured in print publications NME, Q, and Time Out as well as a number of newspaper supplements. Ads will also be featured on posters, and Starcom Digital has come up with digital content to be featured on the websites of The Times, The Daily Telegraph and The Guardian, while tastings are scheduled to take place at a number of fashion stores across the UK.

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