InBev is to launch an advertising campaign for Beck’s featuring the work of artists including Damien Hirst and Tracey Emin. The campaign, which is part of the group’s £6m spend on the brand this year, celebrates the brand’s 20 years of art sponsorship. It revisits some of the most popular limited edition personalised bottle label designs created for Beck’s over the past two decades. Phil Rumbol, marketing director of InBev UK, said: "We estimate that some 29m adults will see this campaign: that includes around eight out of ten people in the key target audience of 20 to 40-year-olds who will see the advertising about 20 times in the run-up to Christmas."

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