Spirits company Hi-Spirits has reported an operating profit of £168,986 in the year to 31 December 2010, with turnover up £0.7m to £8.1m. It represents the eighth consecutive year of growth, the company said, making it the sixth biggest spirits distributor in the UK on-trade. Hi-Spirits chairman Jeremy Hill said the company has also experienced “substantial growth” in turnover and profits in 2011. Hi-Spirits’ brands include Czech spirit Sebor Absinth and Italian brand Antica Sambuca. In 2008 it secured a distribution deal with US spirits company Sazerac to import its brands including Buffalo Trace Bourbon, Monte Alban Mezcal and Fireball liqueur with cinnamon and whisky to the UK. Hill said: “We’re proud to have recorded growth in turnover every year since the business was founded. With market conditions having become more challenging, it’s a tribute to everyone in the business that our success story has continued. “We’ve achieved growth by continuing to invest, expanding our sales force and marketing investment at a time when others have cut back, and supporting our brands with training programmes and targeted support which drives sales for our customers.” He added: “Our new partnership with United Spirits is another key milestone for our business. Royal Challenge Indian Whisky is India’s biggest selling premium whisky, with a 33% market share and sales of 1.2m cases a year. There is a ready-made market among the Indian community, as well as the potential to introduce new consumers to one of the world’s great spirits.” The company also said it is trialling new technology in its business that will bring “significant benefits to both operators and customers”.

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