Pierhead Purchasing, the beer and wine importing specialist, has launched its own UK-brewed high-strength lager. Pierhead, which imports beer from Austria, Belgium, Brazil, Canada, China and Cuba, is launching Hercules Super Strength lager. The company is launching the 9% abv beer in response to customer requests for a high-strength lager. The beer will be brewed under licence in the UK by an as yet unnamed brewery on the south coast. Pierhead is now looking for off-trade listing for the beer. Michael Cook, the company’s director of imported beers, said: "We've had several requests for a distinguished, strong beer, so we jumped at the opportunity to add another dimension to our business and brew our own beer."

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