Vladivar vodka received a boost from a series of adverts starring Har Mar Superstar, the pop singer, which were screened over Christmas last year. Sales of Vladivar increased by 67% over the Christmas trading period, compared to the same period in 2002, driven by the TV and poster adverts featuring Har Mar, who is the face of the brand. The adverts were such a success that Vladivar has reported more than 89,000 downloads of them from its website. Fiona Kennie, brand manager for Vladivar, said: "The multi-media campaign meant that spontaneous awareness of Vladivar increased dramatically across the UK."