Diageo found itself on a double winner by spending £2.3m to produce a thriller film in Africa based around the character who stars in its Guinness TV commercials there. Not only did the movie prove a box office hit, but it also boosted sales of Guinness across the continent. Now Critical Assignment, starring an imposing bald James Bond-style character called Michael Power, has also been released on DVD in America. Matt Barwell, marketing director for Guinness Africa, described the new development as "the cherry on the cake". The Sunday Times 14/08/05 (Business) page 3.7

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