Greene King is set to bolster sales of its flagship IPA through a multi-media campaign including television advertisements and direct mailing. Miles Calcraft Briginshaw Duffy, the advertising agency, will run the multi-million pound marketing support campaign, which will see the brewery aim to raise awareness of products across its range. Sue Thomas-Taylor, Greene King's marketing director, said: "We have made ambitious plans for Greene King IPA. Our aim is to increase brand awareness of the product, tap into new markets and continue to build on the brand's momentum and recent success."