Alison King, the ex-model and television actress, has been named as the face of the new Boddingtons beer advertising campaign, due to launch on 3 May. King, who has starred in television shows such as Cold Feet, Cutting It and Coupling, as well as Sky Television's football soap opera Dream Team, will follow in the footsteps of former Boddies girl Melanie Sykes. "I was thrilled to be chosen as the girl to deliver the infamous end line in a Boddingtons advert," she said.