Facebook Places, the location-based service that many think will be an important marketing tool in the eating and drinking out sector, has launched in the UK. The service, which allows users to check-in at restaurants, bars and shops, was launched in the US last month. Facebook Places lets users share their location in a similar fashion to popular location-based social networks such as Foursquare and Gowalla. People using the tool can see if their friends are near them at any time based on whether they have chosen to check-into their current location. Martin McNulty, general manager of Forward 3D, a search marketing specialist, said: “Facebook Places is likely to experience a slow rate of adoption among UK audiences on its launch as people try to uncover its practical value. “However, as early technology adopters begin experimenting with the technology and showing others how it can be used, its growth rate is sure to rapidly increase.”