Diageo has introduced Parrot Bay, a new coconut-flavoured rum and spirit-based liqueur. Parrot Bay was successfully launched in the US last year as an extension of the Captain Morgan brand, and it is also available there in Mango and Pineapple varieties. However, Diageo’s Captain Morgan line has stumbled in the UK, with the withdrawal of both Captain Morgan Spiced Rum and Captain Morgan Gold marques. Parrot Bay may reverse the company’s fortunes, as it follows the introduction here of Pineapple and Mango extensions of Allied Domecq’s successful Malibu brands. The UK dark rum market continues to stumble, having fallen 1.34% in 2004, although white rum was up 5.29% over the same period.

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