Coca Cola has launched a campaign against a push by the US government to introduce a tax on carbonated and sugared drinks. The soft drinks chain will mount an advertising print and digital campaign emphasizing to consumers the importance of a healthy lifestyle in combating obesity. Diana Garza, Coke spokeswoman, said: “Clearly, the threat of a soft drink tax demonstrates the need to better educate our consumers on what we're doing to be part of the solution to the obesity problem in the United States.” The move comes as Washington has been considering bringing in a “soda tax” to fund healthcare reforms.