Coca-Cola has formed a partnership with On Demand Distribution, a music download service. The carbonated drinks manufacturer hopes to secure an early stranglehold on the emerging legal music download market by giving away 20m songs to British consumers from March. One in ten bottles and cans of its fizzy drinks will carry a code that can be entered on to mycokemusic.com which provides the customer with credits to download music. The Times 24/01/04 page 59 (Need to know), page 60 Sunday Times (Business page 3)

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