Clausthaler, which claims to be Europe's leading low-alcohol lager, is has introduced a new range of point-of-sale material for pubs and bars for its 2004 campaign. The show cards, tent cards, and drip mats all features the "Clausthaler, Europe's No 1" catchline. Peter Karsten, marketing director at Clausthaler, said: "The PoS exemplifies everything we are at Clausthaler - the best tasting, most refreshing and best performing low alcohol lager in Europe.

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