C&C plans to popularise its Magners cider brand in Barcelona and Munich. The move follows the brewer’s success in repopularising cider as an iced summer drink in Ireland (using its original Bulmers name) Scotland and finally England. Its share of the UK LAD (long alcoholic drink) market is now 1.7% and sales are growing by 200% a year by volume. The Independent 26/5/07 page 10 (Save & Spend)

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