InBev chief executive John Brock's ambition is to make the world's biggest brewer into the world's best. That, he says, means taking profit margins from 25% to 30% over the next three years. InBev could target some small companies in favoured markets like Germany and Serbia while in Britain there is likely to be a campaign promoting Brazilian beer as "sexy". The Sunday Telegraph 06/02/05 (Business) page 8