An ad for the Canadian brewer Moosehead for its Alpine beer brand which featured bikini-clad buxom ladies has been banned by Barbara Winsor, head of the monopoly liquor board in the province of New Brunswick, because it features "big boobies".

Winsor, head of the New Brunswick Liquor Corporation, told a local newspaper in the province: "Their big boobies are hanging out," and the ads were sexist, a view upheld by the province's Advisory Council on the Status of Women. She banned pamphlets from being distributed in provincial alcohol stores, meaning 100,000 will now have to be pulped.

Moosehead said the brewery has decided to modify its promotions after a meeting with officials of the province's liquor corporation about "appropriate advertising".