Bacardi-Martini has appointed Debbie Kelly to promote all its brands to 18 to 24-year-olds.

Kelly, who will be head of the leisure division will be responsible for overseeing the promotion of the Bacardi rum B-Bar at music festivals and for building on last year's VIVID "sensory tent", which promoted Bacardi Breezer at the V2000 festival.

The company has renewed Martini's global sponsorship of the Ford World Rally Team for the 20001 FIA World Rally Championship.