Aspall, the cider, juice and vinegar producer, has announced a major staff restructure and a new £4m investment in its production equipment. Commercial director Geoff Bradman and finance director Des Smith have been promoted to joint managing directors Chairman Henry Chevallier Guild will remain an “active member of the Aspall board”, the company said, but will leave day-to-day involvement to concentrate on the Chevallier Brewing Company, which he set up last year. Aspall has also established a new “cross functional” executive team and created a number of new roles to manage its business growth - volumes of Aspall increased 40% during the past year. Clive Maskell is to join the business as head of finance. Paul Walker takes the new role of commercial manager to head up development of the recently-relaunched vinegar range, while John Hadingham moves into the on-trade as commercial manager. John Bennett also joins from Adnams as business development manager to grow regional on-trade business. The £4m investment is for equipment and installation costs over the next two to three years. This includes £750,000 in a new vinegar bottling line, as well as new cider fermentation and storage tanks for both cider and vinegar. Projects to improve fruit management and pressing are also underway, the company said. Aspall has also moved warehousing and distribution to DHL to cope with the increased volumes and has also launched a new online shop at www.aspallshop.co.uk. Guild said: “Aspall has experienced phenomenal growth over the past few years. Our new structure and significant investments in people and production facilities ensure we are able keep pace with this growth and to lead the premium cider and vinegar markets. “Re-aligning responsibilities within the business ensures we have the right people doing the right jobs in order to properly manage our growth strategy.”

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