Asahi makes binding offer to buy SABMiller brands for £1.97bn

AB InBev has announced it has received a ‘binding offer’ worth £1.97bn from Asahi for a collection of SABMiller’s European premium brands, including Peroni, Grolsch and Meantime.

This article is available to MCA News subscribers and trialists only

If you already have access, please SIGN IN

Gated access promo

Apply for a free trial or subscribe

to get access to MCA’s news & analysis service

  • The latest industry developments and trends into your inbox every day
  • Major announcements via breaking-news email alerts
  • Inspiration and insight from interviews with leading industry players
  • Monthly consumer insight analysing eating & drinking out behaviour
  • Details on innovative emerging operators

For subscriptions enquiries, please email or call +44 (0)1293 610343

If you already have access, please SIGN IN