InBev has resurrected a malty-tasting beer called Artois Bock, which used to be Stella's best-selling beer until the 1950s. It is stronger than lager with a 6.2% alcohol content, but has a chocolatey taste and will be aimed at both men and women. Although lager is by far the biggest-selling type of beer, consumer tastes are changing and the demand for speciality or craft beers has grown 500% over the past five years. Hoegaarden, a white beer, sparked the trend, followed by Leffe. Now more speciality beers are set to follow as Artois  plunders an archive dating back to 1366. "Drink less but better" will be the slogan as concern grows over binge-drinking. The Business 11/09/05 Page 9

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