Anheuser-Busch has begun marketing trials around the world, including London, of its new premium Pilsner-style beer, Anheuser World Select.

The brew will be test marketed in six cities in the United States, including New York, Los Angeles, Las Vegas and Denver, as well as in London and Hong Kong.

The beer, which is due for a national launch in the United States in August, will be marketed with the tagline "10 Brewmasters. Four Continents. One Beer", which relates to the 10 Anheuser-Busch brewmasters from around the world who created the beer.

Anheuser World Select will be packaged in green bottles and priced above Michelob. It is a European-style lager classic Pilsner-style beer, which will compete with premium European beers, and is targeted at drinkers aged 21 to 34, according to the brewery.

The company is also test marketing a beer to rival Guinness called Bare Knuckle Stout.

o Anheuser-Busch's market share in the United States rose to 52.1% from 49.5% in the last quarter, according to the company's latest figures. It also reported net income up 6% and earnings per share up 11.8%.

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