Advertisements for junk food and booze have reached a watershed, reports The Independent on Sunday in an analysis piece. Consumers in the US have started suing companies for making them fat and, in Britain, Ofcom recently tightened the rules on advertising alcohol: Young’s was ordered to pull two adverts last month because they linked its beer to social and sexual success Ofcom will launch a consultation paper this spring and the Food and Drink Federation is also examining the issue. The Government says it will legislate if the industry fails to self-regulate. Diageo and others are looking at novel ways to market goods that will not see them fall foul of new rules. The Independent (Business & Money) 05/02/06 page 7