Whitbread is to officially launch its new Table Table pub-restaurant brand this month with new signage, menus and staff uniforms. Table Table consists of 102 sites converted from the Brewers Fayre estate and is a “modern” pub-restaurant offer that fits between Beefeater and Brewers Fayre – average spend per head is £11.57. The company has improved margins in its 400-strong pub-restaurant division by 2.3% and operational efficiencies have increased profit per pub restaurant by 40%. Whitbread chief executive Alan Parker said the company was encouraged by its Taybarns eat-all-you-like trial to “continue the experiment further”. Its strategy is focused on developing Premier Inns alongside its pub restaurants – 47% of guests dine in Whitbread’s co-located pub restaurants during their stay. In the coming year, Whitbread wants to build 33 new restaurant sites – 18 will be bolted onto existing Premier Inn sites and 15 will be new-builds.