New chief executive Charlie Bell wants to transform McDonald's from a burger 'n' fries chain into a cheap and cheerful combination of Pret a Manger and Starbucks. Six made-to-order sandwiches, including a New York-style pastrami on rye, are being trialled in Canada and Australia. They will go on sale in Europe next year, costing £2.50 each in Britain. McDonald's is also opening upmarket lounges in existing restaurants. Called McCafes, they will serve deli-style sandwiches with espresso, cappuccino and latte coffee. Australian Bell, the first non-American to head McDonald's, believes the world's biggest fast food chain has been too slow to wake up the changing diets and health concerns. McDonald's, he admits, has got "fat, dumb and happy". The Sunday Times 26/09/04 (Business) pages 3.1 & 3.5