Pizza restaurants are feeling the pinch as a runaway global demand for milk coupled with the freakish weather has sent the price of cheddar in Britain soaring by £350 a tonne to over the £2,000 mark. So far global chains like Pizza Hut – which goes through 300 million pounds of cheese every year – have tried to resist passing the increase on to consumers. But in New Zealand the company that runs the Pizza hut, KFC and Starbucks the franchises recently announced profits were down 47% partly because of the increased cost of raw ingredients. And analysts are warning that the price of cheese could rise still further. The Observer 15/07/07 page 7