Mitchells & Butlers brand Sizzling Pubs has launched a second TV campaign to run until mid August, writes Lesley Foottit. Two adverts will run on ITV for three months to demonstrate the appeal and value for money of the brand’s Sizzling food. In the first, Tiger Machete, a man filming a razor advert abandons the shoot after smelling some Sizzling Pubs food and in the second, Sofa Universe, a couple leave a furniture advert to find the food. Both adverts are accompanied by the tag line: “No one can resist the sizzle.” In addition, vouchers are on offer to get a free ice cream when ordering a main meal at any Sizzling pub until 20 August by joining the brand on Facebook. By joining the Facebook page customers will also be able to enter a competition to win a three-course VIP meal out with “the razor guy” from the advert and three friends at the nearest Sizzling pub. IPhone and and Android apps also launched today. They are small programmes downloadable to Apple’s iPhone or Android devices.