The son of Russel Joffe, the founder of Café Flo and Giraffe, has acquired the lease of the original Café Flo site in London’s Belsize Park. Gideon Joffe plans to launch a steakhouse-meets-brasserie format called Chez Bob at the site – which most recently traded as part of the London steakhouse chain Black & Blue. It will be Gideon Joffe’s second site – he also operates Monkeynuts, a bar and steakhouse in Crouch End. The venture is completely separate to Giraffe, although the new site Belsize Park is located opposite a Giraffe outlet. The menu will include sticky beef ribs, salmon fishcakes, rib eye steak on the bone, barbecue chicken wings, steak frites, pasta and salads. Russel Joffe, managing director of Giraffe, told M&C Report: “Its Gideon’s business with his Monkeynuts team which has been going for 6 years now and has just had its best year ever in crouch end. “It’s going to be a one-off local place to eat and drink, for young professionals.” Joffe senior started Café Flo in the 1990s before selling it in 1994 when it comprised nine sites. He launched Giraffe, which is now backed by Risk Capital Partners and 3i, in 1998 at a site in Hampstead, north London. He recently launched Guerilla Burgers – a second brand within the Giraffe stable.