McDonald's has offered rap artists cash incentives to mention Big Macs in their songs, according to Advertising Age. The restaurant chain will pay rappers $5 (£2.80) for every time the burger is name-checked in song on the radio. Similar schemes have been run by companies such as Bentley, Porsche, Gucci and Dom Perignon. McDonald's will retain final say over whether the lyrics are appropriate. Artists including Jay-Z, 50 Cent and Snoop Dogg have previously received money from companies for referencing their goods. Although the current scheme is aimed at the US market only, spokesman Walt Riker said: "Each McDonald's market has the freedom within the 'I'm lovin' it' framework to design programmes that best resonate with customers". No mention was made of whether Pop Will Eat Itself, whose 1990 single Def Con One features the chorus ‘Give me Big Mac, give me fries to go’ would be in line for a retrospective payment.