POD, the healthy fast food concept founded by Tim Hall, has opened its first site in London’s West End and a flagship unit complete with new design. The opening at Tottenham Street by Goodge Street is one of three the company has made in past four weeks, which also includes sites at City Road and St. Pauls. The openings take the group to 15 in the capital, with six sites opened this year and a further six planned for over the next three to four months including the group’s 20th opening, which is planned for February. The City Road site is an 80-cover flagship site and features a new design for the chain. At the Tottenham Street site the company is interconnected with Good Vibes, a pilates and spin business, which Hall said was a great complementary brand for the chain. He said: “You can literally walk into the glass sides pilates studio from inside POD. It’s our first venture into the West End where we have had clamourings to open for some time and precedes our opening at Central St Giles opposite Union Jacks in January.” POD is targeting operating an estate of 50 sites by 2014, which will include its first move outside London into key cities across the UK. Speaking at M&C Report’s 2011 Restaurant Conference earlier this month, Hall said the chain had just signed a lease for its 22nd site and expects to have 30 units operational by May next year. The London-based chain, which is was founded in 2005 and is overseen day-to-day by Kate Skerritt, ex-Pret A Manger, started the year with nine sites.