Private equity house Cinven, which has made a bid for the Pizza Express chain and hopes to tie up the deal by Christmas, is widely expected to refloat the company within two or three years.
The Sunday Times 15/10/06 (Business) page 3.2
MCA speaks to chief customer officer Shadi Halliwell about standing out in the Italian casual dining market, and taking back control of the customer from third-party discounters
As the casual dining stalwart unveils its new brand identity, MCA asks strategy experts to weigh in on how successful the campaign is in its pitch to a younger, more diverse consumer