Pho, the Vietnamese café concept, is to open its third site in November in the Westfield shopping centre, as part of plans to expand its portfolio to 10 sites by the end of 2009. The 500sq ft site will be located in the balcony area of the retail outlet in Shepherds Bush. The company, which was founded by Stephen and Juliette Wall, has entered into a joint venture partnership with Tom and Ed Martin, the gastropub operators and owners of the recently opened The Botanist in Sloane Square, to help with the rollout. Stephen Wall said that the opening in Westfield was a good move for the group at this stage in its expansion. He said: "The Westfield site, which will have a shared seating area outside, will give us a chance to show off the brand. "The Vietnamese noodle concept is a proven business model from abroad, but I believe that we are the only one of our kind in the UK." The group said that it was currently focusing on London for logistical reasons and was planning to open seven to eight outlets in the capital next year. It said that it would then look at launching sites in cities such as Brighton, Oxford and Cambridge, depending on the market. The company, which recently opened its latest outlet on Great Titchfield Street, specialises in traditional Vietnamese food, including the noodle soup dish called Pho, with average spend per head of £12.