McDonald’s, the fast food giant, has won the title of the Best Workplace Diversity Strategy at the HR Excellence Awards 2010. Judges at the awards said the UK-arm of the operator had a “living breathing” diversity programme Last year the group, led by its European president Steve Easterbook, introduced its 'hire with a smile' strategy to ensure it continued to recruit for employees' ability and what they can bring to the organisation, regardless of age, gender, marital status, sexual orientation, disability, race, ethnic origin, religion or nationality. It was also commended for its focus on older workers. It currently employs 1,000 staff out of 80,000, who are over the age of 60 The company has also increased the number of female executives on its board from 10% three years ago to 27% at the end of 2009 through its Women's Leadership Development Programme. Plus, in the past year McDonald's focused on a partnership with Remploy to help people with disabilities find a job in one of its restaurants and, to date, it has hired more than 100 employees this way.