The value of the McDonald’s brand has dropped 10.4% between 2000 and 20004, to $25bn (£14.08bn), according to The World’s Most Valuable Brands, included in Business Miscellany, published by The Economist. The fast-food giant is in seventh place, the table, sourced from Interbrand, shows. Coca-Cola is in first place, with a 7% decrease in value to $67.4bn (£38bn). The Observer (Business) 25/09/05 page 6